Playbook 07
Review & scale
Pour fuel on what works, scale the winners, kill the rest.
The question this step answers
Given the evidence, what do I double down on, systematize, or kill?
First principle
Scaling is reading the evidence and pouring fuel on what works. Do not scale before product, market, and channel actually fit. Most growth is just doing more of the few things that already convert — and cutting the rest.
Key steps
- 1
Review the evidence with AI
Review this round's evidence with AI: what worked, what didn't, what the data says. See it clearly before you decide.
- 2
Confirm fit before scaling
Before scaling, confirm fit: is there retention, is there repeat, are the unit economics positive? No fit, no fuel.
- 3
Double down on the winning channel and offer
Pour resources into the channel and offer that already work, and do more of what is already converting.
- 4
Systematize and automate the winners
Systematize and automate the parts that work so they run repeatably, reliably, and cheaply.
- 5
Cut losers, turn evidence into next intent
Cut the parts that did not work, and turn what you learned this round into the intent you validate next round.
Do
- Scale only after you confirm fit.
- Double down where you already win.
- Systematize and automate the winners.
- Cut the losers decisively.
Don't
- Pour water into a leaky bucket.
- Place new bets everywhere before fit.
- Keep losers because of sunk cost.
- Let cost grow faster than revenue.
Copy-ready prompts
Round review
Here is the key data and context from my round: - Channels and performance: [leads, paid, cost per channel] - Retention/repeat: [data] - Unit economics: [revenue per customer, cost per customer] - My observations: [your own sense and findings] Help me: 1. Judge objectively: have I reached product-market-channel fit? Give the basis. 2. Point out what is already converting and worth doubling down on, and what should be cut. 3. If there is no fit yet, tell me the single most important intent to validate next round.
Scale plan
The fit I have confirmed is: the working channel [channel] and the working offer [offer], with unit economics [data]. Help me build a concrete scale plan: 1. How to grow the volume on this channel and offer next. 2. Which parts must be systematized or automated first to support more volume. 3. Which non-working things to cut now, and where to redeploy the freed-up resources.
Acceptance signals
- Clear evidence of fit: retention or repeat actually exists.
- A concrete plan to scale the winner.
- Losers are cut and unit economics are trending positive.